Riyadh, Saudi Arabia — BirdEye, a Saudi-based retail management platform, has successfully closed its pre-seed funding round, raising SAR 2.2 million. The round saw participation from a private investment fund dedicated to supporting early-stage local tech startups, signaling strong investor confidence in the platform’s vision and market potential.
Founded in November 2024, BirdEye is rapidly emerging as a comprehensive digital ecosystem for the modern retail sector. The startup goes beyond traditional store management and payments by offering an end-to-end smart platform designed to streamline daily operations for retailers and enhance competitiveness in a fast-evolving digital economy.
The fresh capital injection will enable BirdEye to accelerate its expansion across the Kingdom, invest in advancing its innovative tech solutions, and attract top-tier local talent across programming, sales, marketing, and user experience disciplines.
Commenting on the milestone, Abdullah Bin Omairah, Co-founder and CEO of BirdEye, said:
“We see this round as a turning point that allows us to fast-track our vision of building a smart retail experience tailored to the Saudi market. The support we received reflects investor confidence in our model and the market’s need for these solutions.”
Led by co-founders Abdullah bin Omayrah, Abdulrahman Abdullah, Mazen Muhanna, and Mustafa Alrebat, BirdEye is committed to equipping Saudi retailers—especially SMEs—with accessible, smart tools that empower them to thrive in a competitive landscape.
In alignment with Saudi Vision 2030, BirdEye positions itself as a strategic enabler of digital transformation for local businesses. Looking ahead, the startup plans to expand its footprint to more cities across Saudi Arabia, establish strategic technology partnerships, and enhance its platform’s user experience—while maintaining simplicity and functionality tailored to local merchant needs.
