Riyadh, Saudi Arabia – January 16, 2025
The Saudi Central Bank (SAMA) has announced a strategic agreement with Google to introduce Google Pay in Saudi Arabia through the national payment system, mada. The service is set to launch in 2025, as part of SAMA’s ongoing initiatives to enhance the Kingdom’s digital payments ecosystem under the framework of Saudi Vision 2030.
This agreement underscores SAMA’s commitment to developing a robust digital payment infrastructure and accelerating the transition towards a less cash-dependent society. By offering advanced digital payment solutions that meet international standards, the initiative aligns with the broader goal of fostering innovation and financial inclusion in the Kingdom.
Google Pay will provide Saudi users with a secure and seamless payment experience across physical stores, online platforms, and mobile apps. Users will also have the convenience of adding and managing their cards directly through Google Wallet.
The introduction of Google Pay is part of a series of measures aimed at addressing market demands and positioning Saudi Arabia as a global leader in financial technology. It reflects the Kingdom’s dedication to building a modernized and inclusive financial system while promoting a culture of digital transformation.
SAMA continues to spearhead initiatives that support the adoption of cutting-edge financial technologies, further strengthening Saudi Arabia’s role as a hub for innovation in the FinTech sector.
