Saudi-based edtech startup GAGA has secured $2.5 million in a pre-Series A funding round led by Phoenix Venture Partners, with participation from family offices and individual investors. The latest investment brings the company’s total funding to $4.2 million.
Founded in 2021 by Abdullah Alkharsani and Eyad Alshabaan, GAGA delivers live, interactive online education for students aged 4 to 18. The platform currently offers more than 1,000 live programmes across 200 subjects, combining academic and skill-based learning through real-time teacher-student engagement.
Positioning itself as an alternative to traditional recorded-content platforms, GAGA focuses on gamified, live learning experiences aimed at improving student engagement and outcomes. Its model enables direct interaction between teachers and students, creating a more personalised and dynamic educational environment.
The company is also advancing its AI capabilities, developing tools to personalise learning journeys, assess student performance, and identify knowledge gaps. These features are designed to deliver adaptive, data-driven education tailored to individual student needs.
GAGA plans to utilise the newly raised capital to expand its teacher network, enhance its technology infrastructure, and scale its Arabic-language educational content across Saudi Arabia. The funding will also support further development of its AI-driven learning solutions.
With this latest round, GAGA is strengthening its position as a key player in the Kingdom’s growing edtech ecosystem, offering a modern, interactive alternative to traditional private tutoring and passive digital learning platforms.
