Saudi Arabia-based fintech startup MUHIDE has closed a Series A funding round with Asyad Group for an undisclosed amount, marking a significant milestone in the company’s growth journey.
Founded in 2023 by Hashim Alhussaini, MUHIDE focuses on authenticating and governing B2B trade transactions, with the ambition of building Saudi Arabia’s first unified trade ecosystem. The platform aims to set a new benchmark for B2B commerce in the Kingdom by enhancing operational efficiency, transparency, and risk management across large-scale trade activities.
The investment values MUHIDE at a significant level and reflects growing confidence in its mission to modernise B2B trade infrastructure in Saudi Arabia. The newly raised capital will be deployed to expand the company’s team, enhance platform capabilities, and accelerate development toward its core objective of unifying trade operations across the Kingdom.
As part of the round, Asyad Group, a Saudi conglomerate with a longstanding presence across equity, real estate, and investments, joins MUHIDE as a strategic partner. Beyond capital, the partnership brings deep market expertise, institutional credibility, and long-term strategic alignment to support MUHIDE’s next phase of growth.
With this funding, MUHIDE is positioning itself as a foundational player in Saudi Arabia’s evolving digital trade ecosystem, supporting the Kingdom’s broader push toward economic diversification and digital transformation under Vision 2030.
