AdalFi has reinforced its presence in the Kingdom with two senior hires designed to balance rigorous risk with enterprise-grade delivery. Ian Read joins as Head of Credit Excellence and Emre Unlusoy becomes Head of Sales for MEA. The appointments align with the goals of Vision 2030 as banks in KSA scale digital lending and widen access for consumers and SMEs.
Read has 30+ years working with financial institutions in 50+ countries, including leadership roles at FICO, SIMAH, Qarar and Experian. He initially engaged AdalFi to pressure test its models and processes. His verdict was decisive. The platform sets a new bar for digital credit in emerging markets. As Head of Credit Excellence he will ensure model robustness, govern calibration and act as a customer advocate for partner banks.
Unlusoy brings 20+ years in software and financial services with experience at FICO, Provenir, SAS, Experian and VeriPark. He has helped banks across KSA adopt advanced decisioning and modern credit infrastructure. At AdalFi he will lead commercial efforts across the Kingdom and MEA, focusing on executive alignment, shortened sales cycles and rapid launch of digital lending products that meet regulatory and operational needs.
For Saudi banks the impact is clear. Read elevates underwriting quality so approvals are faster and accurate. Unlusoy scales enterprise adoption with a go-to-market motion tuned to regional realities. The outcome is stronger risk selection, faster time to yes and improved portfolio performance. Customers benefit from transparent credit products that fit real income patterns.
AdalFi’s technology already enables instant, end-to-end digital lending for institutions moving beyond legacy stacks. With Credit Excellence formalized and MEA sales leadership in place, the company is doubling down on model performance, implementation speed and measurable ROI. This matches the Kingdom’s momentum where digital banking, real-time rails and data-driven decisioning are reshaping credit.
The hires also signal wider international expansion. AdalFi is extending partnerships across MEA and taking its platform to new markets at pace. For institutions assessing partners the signal is straightforward. AdalFi pairs excellence in risk with disciplined execution to deliver modern credit at scale.
