Riyadh, Saudi Arabia – Yamm, a pioneering startup specializing in automated return and refund solutions, has successfully closed its Pre-Seed funding round with undisclosed amount. The round was led by Flat6Labs with participation from Judah Ventures and a consortium of strategic angel investors.
Founded by Sultan Al-Subhi, Mohammed Al-Shalati, and Hamadah Al-Khaldi, Yamm offers an innovative end-to-end platform designed to simplify the post-purchase experience for consumers and merchants. The platform leverages advanced automation and seamless integration with key service providers to address long-standing inefficiencies in the return and refund process, particularly delays in refunds and operational bottlenecks in shipping cycles.
Merchants often face significant challenges with refund delays, sometimes taking up to 30 days to process, leading to customer dissatisfaction. According to Yamm, 70% of customer complaints are linked to returns and refunds. By offering instant refunds, even before returns are processed, Yamm significantly enhances customer satisfaction and loyalty. Merchants using Yamm have seen impressive results, including a 30% increase in repurchase rates within three days and a 35% boost in average basket value.
The platform’s capabilities include automated bank account verification, customizable return policies, and real-time status updates, creating a smooth, transparent return process for both merchants and consumers. With full automation, Yamm reduces operational strain on support, finance, and logistics teams, while providing valuable data-driven insights into return trends and behaviors.
Since its launch in late 2023, Yamm has formed strategic partnerships with logistics providers such as SMSA and Aramex, and has integrated its platform with leading e-commerce platforms, including Salla, Zid, OpenCart, and Shopify. The startup is now gearing up for further growth, with plans to expand its merchant base across Saudi Arabia and integrate with additional e-commerce platforms such as WooCommerce and Salesforce. Yamm also plans to introduce new product features, including advanced merchant analytics and restock functionality, to further enhance its value proposition for retailers.
With a vision to redefine the post-purchase experience for consumers and merchants, Yamm aims to lead the market by offering seamless returns and instant refunds, building trust, and driving growth in an often outdated segment of e-commerce.
