Manama, Bahrain — Bahraini social commerce startup Sellou has announced the successful closing of a $3 million Seed funding round, aimed at accelerating its expansion across the Middle East and North Africa (MENA) region.
Founded in 2020 by Salman Al Khalifa, Sellou is transforming the regional e-commerce landscape with its video-first platform that simplifies social selling. The platform enables sellers to create short-form video content for product presentation and offers easy integration with WhatsApp and Instagram, turning these social channels into powerful sales tools.
The newly raised capital will be used to further develop Sellou’s technology, enhance its video-commerce features, and scale its presence in key MENA markets. Central to its offering is the ability for sellers to launch a mini-store linked with social media platforms, enriched by a live chat function that fosters real-time, direct engagement with potential buyers.
“Our mission at Sellou is to redefine e-commerce in the region by blending video content, social interaction, and conversational tools,” said founder Salman Al Khalifa. “This funding will help us empower more sellers to reach their customers in a more engaging and human way.”
Sellou’s innovative approach positions it as a leading video-first commerce marketplace in the region, as the demand for immersive, social-driven online shopping experiences continues to grow.
