Riyadh, Saudi Arabia – Aya, the emerging Saudi e-commerce platform redefining modest fashion discovery, has successfully closed its Seed funding round, securing 6 million SAR. The round was led by Khwarizmi Ventures, with participation from Raed Ventures, Joa Capital, FENA Holdings, Turki Alrajhi, and a distinguished group of angel investors.
Founded by Saudi entrepreneurs Munira Al Kadi and Abdulrahman Al Ammar, Aya is transforming the modest fashion market by unifying its fragmented landscape into a single, trend-driven discovery platform. By leveraging real-time customer insights, Aya predicts trends and empowers local manufacturers to deliver on-demand fashion, positioning itself at the forefront of the industry.
Commenting on the successful funding round, Munira Al Kadi, Co-founder and CEO of Aya, stated:
“This investment is more than capital—it’s validation of our bold vision to disrupt a massive, fast-growing traditional market. We’re entirely changing the game, and we’re looking for fearless, entrepreneurial talents to join our mission.”
Homam Meaddawi, Partner at Khwarizmi Ventures, emphasized the significance of Aya’s impact:
“We are proud to support talented founders who formerly worked together in e-commerce. Aya aims to disrupt the modest fashion industry, beginning with the multi-billion dollar, fragmented Abaya market.”
With this investment, Aya plans to accelerate product development, expand its market presence, and enhance its platform to deliver an unparalleled customer experience. As the modest fashion industry continues to evolve, Aya is set to lead the way in innovation and accessibility for fashion-conscious consumers.
